Prada announced a novelty in its Candy fragrance collection - a new release named Candy Sugar Pop coming out in February 2018. Prada Candy Sugar Pop, is a fun and youthful interpretation of Prada's signature caramel fragrance, enriched with extra notes of fruits and sweets. The composition features greens of bergamot, green citruses, red apple, white peach and Mahonial floral molecule, all on a base of vanilla.

Italian fashion house Prada was founded by Mario Prada in 1913. In collaboration with his brother Martino, the pair opened a leathergoods and luggage store called Fratelli Prada (Prada Brothers) in Milan. Mario's daughter Luisa took over the business from