In July 2014 Guess is launching the new perfume for women, Dare, which is exciting, provoking and evokes feelings. Its floral-woody-musk composition provides a passionate cocktail which attracts attention and plays on exotic shades in sophisticated and modern way. The new fragrance of Guess collection arrives in a glass bottle with details complementing fashion accessories of the Guess collection, by accentuating the modern and sexy style of the house.

GUESS is an American fashion brand created by brothers Georges, Armand, Paul and Maurice Marciano. Moroccan-born and French-raised, the brothers moved to California in 1977 to launch a business, using seed money provided by the family who owned Jordache.