The new eponymous eau de parfum by Chloe is quite a departure from the once-popular tuberose composition of the same name. A light and fresh yet seductively strong and self-possessed scent, the new Chloe fragrance is in no way its predecessor's timid younger sister. Just like all Chloe's bold, arty and free-spirited designs, the fragrance is feminine in a rather non-traditional, not all-out-girly way. Its accords expertly play against each other and they seduce the audience by being both elegant and daring at the same time.

Chloé is a French fashion house founded by designer Gaby Aghion in 1952. Born in Egypt, Aghion moved to Paris in 1945 and launched Chloé a few years later. Aghion is widely credited for coining the fashion phrase and concept of "prêt-à-porter" (which mean