Bleu de Chanel is a sophisticated and contemporary fragrance from Chanel that hit the market in 2010. Chanel introduces its enhanced version, Bleu de Chanel Eau de Parfum, in summer of 2014. The fragrance is dedicated to freedom—endless, deep and boundless. The woody-aromatic composition created by Jacques Polge follows the original path but goes down into a sensual and oriental amber territory. Wood maintains the freshness of the original in this variant, enriched with depth and velvet amber woods. The fragrance is available as 50 and 100 ml Eau de Parfum.

Chanel S.A. is the fashion house founded in 1910 by Gabrielle Chanel (affectionately called 'Coco' by friends). Chanel created a real revolution in the fashion world with her simple, elegant fashions of timeless appeal. She was one of the first designers to introduce pants for women, and is widely credited as the creator of fashion staple "the little black dress." Ms. Chanel maintained creative control of the design company until her death in 1971. Karl Lagerfeld took the helm as chief designer in 1983. Chanel created a similar revolution in the world of perfume with its first fragrance, the iconic Chanel N°5, first introduced in 1921. This fragrance continues to be a worldwide bestseller, maintaining contemporary appeal with innovative advertising and celebrity endorsements. Chanel N°5 and many of the house's oldest enduring fragrances were created by Ernest Beaux. Since 1978 the in-house perfumer for Chanel has been Jacques Polge.