This is a fresh perfume which can be easily recognized among other fresh fragrances. Clear and fresh scent of lemon and bitter-fresh rosemary are combined perfectly with masculine, woody nuances of a base. The perfume was introduced in 1966 and created in cooperation with perfumer Edmond Roudnitska. The creator made the perfume legendary and characteristic for its fresh, citrusy notes, composed with spicy lavender on a masculine, woody base. The fragrance incorporates the following accords: lemon, basil, bergamot, cumin, lavender and fruit. A heart blooms with jasmine, rose, carnation, iris root, coriander, patchouli and sandalwood. Base notes bring us oak moss, vetiver, musk and amber.The flacon was designed by Pierre Dinand. This edition was refreshed with a new advertising campaign featuring world famous Alain Delon in 2009.

Fashion designer Christian Dior was born in France and rose to prominence in the fashion world with the creation of the "New Look"—voluminous dresses that emphasized a woman's curvy feminine shape. Dior's fashion background included working for or alongsi