Gucci Bloom: Debuting the First Fragrance by Alessandro Michele: “I wanted a green fragrance, a courageous scent that transports you to a vastgarden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colorful, wild, diverse, where there is everything. GucciBloom smells of this garden in order to travel to a place that is not there,” Alessandro Michele.

The House of Gucci was founded by Guccio Gucci in 1921. Inspired by the beautiful luggage he had seen travelers carrying while working at the Savoy Hotel in London, Gucci returned to Florence with a goal of combining the refined elegance of the wealthy tr