This fragrance was promoted and accompanied by a Burberry fashion line. The line included a special collection of leather jackets and smoky-eye make-up worn by Suki Waterhouse in a provocative video ad and black and white advertising campaign that also announced the new Burberry perfume edition. Bailey points out that from the launch of Burberry Brit Rhythm fragrance, clothes, purses, and nail polishes will be created to be wearable together, thanks to a new division in the house of Burberry. Burberry Brit Rhythm for Women was launched in 2014.

Burberry is a luxury British design house founded by Thomas Burberry in 1856. This house distinguished itself with fashion and accessories, including a now-iconic trench coat and the brand's unique and recognizable tartan pattern which has become one of t