Diesel Bad is the new masculine fragrance from Diesel, coming out mid-2016, announced as a daring and sophisticated, addictive and fresh woody fragrance. It is apparently the first one that combines notes of tobacco and caviar, discovering the fresh salty side of the woody scents territory.Perfumers Anne Flipo and Carlos Benaim made Bad to be "a game of seduction" that begins with an "exciting rush" of citrus and cool spice top notes. Pungent bergamot "bites" with freshness, revived by cardamom and lavender. Caviar gives a provocative and erotic touch “like a trickle of sweat on a man’s chiseled body.” Masculine and rough notes of tobacco and orris root facilitate the heat of the composition.

Diesel is an Italian clothing brand founded by Renzo Rosso in 1978. The company is best known for its denim collection, and its clothing lines and accessories are aimed solidly at the young consumer. Diesel fragrances enjoy challenging conformity and pushing the boundaries of traditional masculine perfumery. Diesel's collection is made of the Brave fragrances, made for men who live bravely and achieve through determination, and the D perfumes for those living with high intensity and unlimited seductive passion.